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Telemarketing Forum, Telemarketing, telemarketing companies, lead generation companies, sales leads

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Telemarketing Forum, Telemarketing, telemarketing companies, lead generation companies, sales leads Forum Index » Appointment Telemarketing » Appoinment Setting rate

Appoinment Setting rate

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RichardRouse

Posted: Fri Aug 07, 2009 4:21 pm Post subject: Appoinment Setting rate

Joined: 16 Jun 2009
Posts: 2
Location: UK

I have my own views on how many appointments should be achievable for each day of telemarketing but I am keen to get other opinions on what is realistic wit good data in the professional services arena.
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alisony

Posted: Wed Jun 16, 2010 1:47 pm Post subject: Appointment Setting

Joined: 11 Jun 2010
Posts: 10

I feel that a more realistic target for- lead generation telemarketing is a weekly target that accumilates over a month and much more satisfying and achievable.
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Nickih

Posted: Wed Jun 16, 2010 3:49 pm Post subject:

Joined: 11 Jun 2010
Posts: 39

I think it all depends on the target and campaign.

An IT campaign talking to the IT or FD will generate different results to a marketing campaign talking to the Investor Relations Director.

Also, times have changed. I work for a very successful lead generation company, however, since the reccession our results have changed across all our campaigns.

Typically we were making 6 meetings per campaign a month. Now its 4 or 5. Things are picking up now though. Very Happy

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trishc

Posted: Tue Jul 20, 2010 9:17 am Post subject:

Joined: 11 Jun 2010
Posts: 19

I agree - each campaign can vary in the number of appointments.....

I work for a small but very successful telemarketing company.
We have various campaigns running - IT contacts - HR contacts and recently I am appointment making for small manufactuing companies where my contact is the MD.

Being able to talk to the decision maker is the key and if you have a good campaign usually they will take the appointment. I usually make between 5-6 appointments a month dependant on the type of campaign.
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Scootek

Posted: Sat Sep 04, 2010 7:40 pm Post subject:

Joined: 26 Jul 2010
Posts: 9
Location: London

It used to be one or two appointments a day for us in IT Support. Now it's down to average one a day.
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